Howweprice aBrand→Build→Growengagement.

Most agencies make pricing harder to read than it needs to be. Day rates, retainers, vague “starting from” figures. Here’s how we do it instead — published openly, and the same for every client.

Pricing is a strategy artefact, not a finance artefact. The way an agency prices tells you what they think you’re paying for. Day rates say you’re paying for time. Retainers say you’re paying for availability. We price by phase — because what you’re actually paying for is an outcome.

Each Kefilab engagement is structured around three phases: Brand, Build, Grow. They run in that order, each is independently scoped, and each can be paused or stopped before the next begins. No retainers without an exit. No work hidden behind hours.

The three line items

Below are the indicative figures for a standard engagement. Final scope is agreed before signoff; we adjust where the brief warrants it. But these numbers are the starting point on every conversation — the same numbers we’d give to a friend.

• →01 Brand — 4 weeks, fixed scope — from £14k. Strategy, messaging, identity, application.
• →02 Build — 5 weeks, fixed scope — from £22k. Design, Next.js build, SEO foundation, analytics.
• →03 Grow — 3-month engagement — from £4k/month. SEO and paid set-up, automation, reporting.

Why we don’t quote phases in isolation

We get asked occasionally if we’ll just build the website. The answer is usually no — and never to save the engagement fee. We’ll say no because a website built without brand resolution underperforms badly, and we don’t want our name on the result.

The exception, as covered elsewhere, is when brand has genuinely already been done. In those cases we’ll happily start at Build. But we’ll only do so once we’ve audited the existing strategy and confirmed it’s strong enough to build against.

What’s included in each fee

Each fixed fee covers everything in the published scope for that phase. No additional charges for revisions within scope, no surprise line items, no “third-party software” add-ons that turn out to be a private licence fee.

Third-party costs that the client owns directly (domain registration, hosting, ad spend, premium fonts) are listed openly and invoiced through the client’s own accounts — not bundled into our fees with a markup.

How payment is structured

Fixed-fee phases are split 50/50 — half on engagement start, half at signoff. Monthly Grow engagements are billed monthly in advance, on the engagement start date.

You can cancel a Grow engagement with 30 days’ notice, no penalty. Fixed-fee phases (Brand and Build) can be paused between deliverables if your team needs more time; we’ll pick up where we left off.

What an engagement isn’t

We don’t do day rates. We don’t take projects without a clear strategic frame. We don’t lock in long-term retainers — if the work isn’t producing, we’d rather know now than be invoiced for another quarter.

Most importantly, we don’t bill for time. If a Brand engagement takes three weeks instead of four, the fee doesn’t change. If it takes five, the fee doesn’t change. The fee is for the outcome — a brand strategy you can build from — not the hours it took to produce.

Why publish all this

Two reasons. First, it saves everyone time. If our numbers don’t fit your budget, you’ll know on this page rather than three calls in. Second, it’s consistent with how we think about brand work in general: clarity, in the open, in plain language. If we hid our pricing, we’d be working against the thing we sell.